Who are you?

Let’s face it talk is cheap. Too often companies prepare media releases and statements full of the latest platitudes and fashionable words because they think it sounds good and therefore paints their organisation in a favourable light. It might sound good but are the words really representative of who you are? Or what you do? Or what you really stand for?

It’s a strange reality today that many companies and individuals have not stopped to ask themselves what is their core message. This message is usually the single most important statement in any communication and it needs to be reflected in action otherwise it is just spin and will set you up as a hypocrite.

Strangely enough the core message is usually the reason that the business exists, it is also what is unique about the organisation, its the unique selling proposition, the quality, promise or offering that sets the organisation apart.

http://www.thestorytellingnonprofit.com/blog/creating-your-core-message/

So why is it so many individuals within the business can’t articulate clearly what this core message is? Usually they are just too close to operations and the core message has become business as usual, taken for granted and therefore forgotten or lost from front of mind. However if you don’t know why you are in business, or what you stand for then you really can’t expect your clients or customers to clearly understand either.

We are often surprised during messaging sessions when key executives have become so busy and preoccupied by their day to day activities that they have lost sight of the big picture.

In our experience the most successful organisations set up a framework where there are regularly scheduled sessions to allow senior executives to stand off the ruck together and consider how their outfit is performing against what they actually stand for. That is they meet regularly to set aside financial performance and sales targets to consider the organisation’s reputation and to reiterate what the company stands for.

https://smallbusiness.yahoo.com/advisor/google-check-reputation-online-133020405.html