As highly experienced journalists we know what the media wants. We understand intimately how the media works and understand the motivation and expectations of individual journalists. We always see to help them get their job done in a way that meets our clients needs and gets our message across.
In short we know how to take your information and translate into a form that is usable and desirable for the media.
We maintain an extensive range of contacts across all media in Australia and are able to get through to important people across the print and broadcast world of Australian media.
Our approach is to work with clients to define and refine the messages or narrative they want to promote. We then take those messages and identify real life, tangible examples in the lives of people where those messages can be seen in action.
We consider timing, relevant media outlets and create a roll out program to ensure maximum coverage in mainstream and social media.