We take pride in generating authenticity and not creating parrots with our training. We don’t want observers to see that our trainees have been trained but rather to notice how passionate and engaging they are. If our work is effective it should deliver natural performance and appear largely seamless.
Our programs are practical and include the following elements;
- Basic media theory – overview of media, how it works, what they want, how you can give them what they want and deliver your message to a wider audience; reception theory
- Key messages – designing relevant messages, message structure, cut through techniques; message delivery.
- Surprises and crises –
- Basic interviewing practice; each participant will conduct a number of print and radio interviews and the group will review and improve performance.
- Media conferences, do’s don’ts and winning formulas
All programs are customized to encompass issues directly relevant to your organization and we develop real life scenarios directly relevant to your work.
All trainees receive a copy of their own performance for the purposes of review and further rehearsal as well as a brief list of helpful tips and handy reminders in preparation for future media engagements.
Where possible we prefer to work with real issues involving our clients as we work closely with them to understand and translate their corporate philosophy into a coherent narrative and a set of accessible messages that will help them set their own agenda in dealing with the media.